Case Study
Metro Health Wayfinding Project
Richards developed new wayfinding systems for Metro Health Medical Center, involving interior and exterior signage, parking decks, and building graphics across 49 locations. The project, integral to a rebranding initiative, revamped signage to align with Metro Health's new logo and style.
The Challenges
- Extensive Rebranding Across Numerous Locations: Updating signage to the new Metro Health brand across 49 diverse locations.
- Diverse Signage Requirements: Addressing both interior and exterior wayfinding needs, including parking decks and medical administration buildings.
- Cost-Effective Solutions: Metro Health, being a community hospital, required cost-conscious and efficient signage solutions.
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The Approach
Our approach included:
- Comprehensive Brand Integration: Implementing the new Metro Health brand in all signage across various locations.
- Customized Signage Solutions: Developing tailored interior and exterior signage, including flexible and cost-effective designs for ambulatory sites.
- Collaborative Partnerships: Working closely with Metro Health, architectural groups, and construction companies to ensure cohesive and integrated wayfinding systems.
The Results
The results of the project were:
- Successful Rebranding Implementation: Achieved a seamless transition to the new Metro Health brand across all locations.
- Improved Wayfinding Systems: Enhanced navigation and accessibility for patients and visitors, with clear and comprehensive signage.
- Cost-Effective and Efficient Signage: Delivered cost-conscious signage solutions without compromising on quality, catering to the specific needs of a community hospital.
This project showcased Richards' proficiency in managing large-scalewayfinding projects, particularly in rebranding efforts across multiplehealthcare facilities. Our ability to provide cost-effective, flexible, andcomprehensive wayfinding solutions has reinforced our status as a key supplierfor Metro Health, demonstrating our commitment to improving patient and visitorexperiences in healthcare settings.
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