Case Study
Parma Medical Center Rebranding Project
Richards rebranded Parma Medical Center, recently acquired by University Hospitals. The project involved assessing and redesigning all wayfinding and signage, interior and exterior, across the main hospital and affiliated centers.
The Challenges
- Assessing an existing hospital system's entire signage and wayfinding infrastructure.
- Developing a unified rebranding strategy for a newly acquired facility under University Hospitals.
- Coordinating the redesign and implementation across multiple locations, including 14 different sites.
- Ensuring consistency in branding to reflect the University Hospitals’ identity, extending even to sports marketing elements.
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The Approach
The approach taken by Richards included several key steps:
- Assessment and Planning: Conducting a thorough evaluation of all existing signage, including interior, exterior, and parking signs.
- Budgeting and Scheduling: Developing detailed budgets and schedules for the rebranding initiative across all locations.
- Design and Implementation: Submitting design intent documents for each site, followed by the development of exterior and interior sign packages. This involved detailed planning for sign placements and schedules.
- Comprehensive Rebranding: Ensuring all signage not only met the new brand requirements but also resonated with the ethos of University Hospitals.
The Results
The rebranding project achieved several significant outcomes:
- Successful transformation of the Parma Medical Center and its associated centers to align with the University Hospitals brand.
- Enhanced brand coherence and recognition across multiple sites, effectively communicating the change in ownership and management to the public.
- Improved wayfinding and signage systems, offering clarity and a seamless experience for patients and visitors.
- Strengthened identity for University Hospitals through consistent and effective branding across newly acquired facilities.
This case study exemplifies Richards’ ability to handle complexrebranding challenges in the healthcare sector, demonstrating expertise in bothstrategic planning and execution of large-scale wayfinding projects.
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