Case Study
Spectrum Orthopedics Wayfinding Project
Richards created and implemented Spectrum Orthopedics' extensive wayfinding project, involving exterior and interior signage with an emphasis on integrating the Spectrum brand. The project also included designing unique signage for patient rooms, operating rooms, rehab areas, and more.
The Challenges
Key challenges in this project included:
- Brand Integration: Incorporating Spectrum's existing logo and brand identity into all signage elements effectively.
- Diverse Functional Areas: Addressing the unique signage needs of various areas within the facility, including operating rooms, patient rehabilitation centers, and casting areas.
- Aesthetic Consistency: Ensuring consistent design aesthetics across various sign types and locations within the facility.
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The Approach
Richards' approach involved several strategic steps:
- Brand Expansion in Signage: Extending Spectrum’s logo and brand into the entire signage system, from reception areas to exterior monument signs.
- Custom Design Development: Crafting custom-designed signs that harmonized with Spectrum's branding for each specific area of the facility.
- Suite Signage Implementation: Creating suite signs for different sections such as OR suites, casting suites, and radiology suites, enhancing navigability within the complex.
- Aesthetic and Architectural Consideration: Aligning signage graphics with the facility's architectural design, especially in high-visibility areas like lobbies and reception desks.
The Results
The Spectrum Orthopedics wayfinding project achieved several key outcomes:
- Brand Coherence: A cohesive branding and signage experience throughout the facility, reinforcing Spectrum’s identity.
- Functional Customization: Tailored signage solutions catering to the specific needs of different facility areas, from clinical spaces to patient amenities.
- Aesthetic Enhancement: Enhanced visual appeal of the facility through strategically placed, brand-consistent graphics and signage.
- Efficient Navigation: Improved navigability for patients, staff, and visitors with clear, consistent wayfinding solutions.
This project exemplifies Richards’ capability in integrating brandidentity with functional and aesthetic considerations in wayfinding solutions,delivering a turnkey service for complex healthcare facilities.
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Project gallery
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